Main Capital Partners is pleased to announce the successful sale of Netherlands-based Optimizers to Orisha, a French business software provider for construction, real estate, retail/wholesale and healthcare backed by TA Associates. During its partnership with Main, Optimizers transformed its profile into a comprehensive European provider of e-commerce enablement software, offering valuable solutions to its international customer base to improve their e-commerce processes across the entire value chain.
Main Capital Partners made its strategic investment in Optimizers in 2019. Supported by Main, Optimizers substantially strengthened its product proposition into an extensive software suite in e-commerce and further solidified its international presence across North-Western Europe and the US, currently employing around 170 employees.
Under Main’s stewardship, Optimizers substantially expanded its addressable market, and grew its software business significantly, both organically as well as through three strategic (international) add-on acquisitions. As a result, recurring revenue grew sevenfold during this period. Optimizers is well positioned to further capitalize on these achievements in the coming years and is now supported by Orisha.
Stefan van Diggelen, CEO of Optimizers, comments on the combination with Orisha: “We look back at a fruitful cooperation with Main, during which we expanded our market position significantly and we were able to optimize our organizational efficiency as well, boosting the company’s overall performance. Looking ahead, we are excited to embark on this new chapter for Optimizers alongside Orisha. This partnership not only enhances our access to additional expertise and experience but it most importantly further strengthens our ability to provide our customers with a unified commerce experience, worldwide.”
“We are delighted to announce this major milestone for Orisha. The acquisition of Optimizers opens up exciting new prospects for the group. Thanks to this transaction, Orisha will become a major player in Omnichannel Unified Commerce in Europe, and will actively participate in the transformation of this sector. We look forward to finalizing this transaction with Main Capital, and to exploring the new growth opportunities it should bring us,” adds Jacques Ollivier, CEO of Orisha.
Ivo van Deudekom, Investment Director at Main Capital and Member of the Supervisory Board of Optimizers, concludes: “Through Main’s specialized investment strategy, we supported in transforming the business into a resilient business model by increasing the recurring revenue percentage of the business. With strong (international) autonomous growth, supplemented with three strategic add-on acquisitions followed by strong up- and cross sell execution, recurring revenues grew sevenfold as a result. We congratulate Optimizers on this successful sale to Orisha; we feel Orisha is a perfect new home for Optimizers to continue this impressive growth story.”
This is a proposed transaction and is subject to standard conditions precedent. The acquisition is expected to be finalized shortly. Financial details will not be disclosed.
We congratulate Optimizers on this successful sale to Orisha; we feel Orisha is a perfect new home for Optimizers to continue this impressive growth story.
– Ivo van Deudekom, Investment Director at Main Capital Partners
About
Optimizers
Optimizers, founded in 2006, is a comprehensive European provider of e-commerce enablement software, offering a versatile platform of solutions for B2B and B2C digital commerce excellence, under the three strong brands: Tweakwise, Core-suite and Vendre. Optimizers’ software suite enables its customers to improve their e-commerce processes across the entire value chain, including solutions for search & discovery, e-commerce platform- and sales portal-related solutions, software for sales representatives, warehouse management & EDI software solutions, and a driver application for transport & (home) delivery. The suite is delivered to a wide range of industries in more than 25 countries. With its headquarters in Nijkerk, The Netherlands, the company has offices in The Netherlands, Sweden (Stockholm) and the US (New York), with c. 170 employees and serves close to 1,500 customers world-wide.
Orisha
Founded in 2003, Orisha is a European software publisher dedicated to companies in the retail, real estate, healthcare and construction sectors. Since its creation, Orisha has been helping companies to succeed by offering them solutions tailored to their business needs and essential to their activity (cash collection, commercial and financial management, stock management, CRM, HR, E-Commerce). Each day, Orisha’s solutions facilitate millions of interactions and transactions in a hyper-connected world. Since 2021, Orisha has been backed by TA Associates, a global private equity player and leader in the technology sector. In 2023, Orisha achieved sales in excess of €200m. The group, which was born in France, employs 1,300 people in Europe and supports clients in over 50 countries.
