ROAR B2B, the Apiary-backed events and media group, is pleased to announce the acquisition of The Water, Wastewater & Environmental Exhibition (WWEM) and the Air Quality and Emission Exhibition (AQE) from ILM Exhibitions. These events will be integrated into ROAR’s Environmental Portfolio.

The addition of WWEM and AQE to ROAR’s Environmental Services Solution Expo solidifies the company’s position as the UK’s leading media partner for the environmental sector. Both events, which focus on instrumentation and services for monitoring water and air quality and emissions, will be held at the Birmingham NEC in October 2024.

Rob Mowat, Managing Director of ROAR B2B remarked “The addition of WWEM and AQE to ROAR’s Environmental Services Solution Expo will further expand our range of well-established live events and digital media in the environmental sector.” Commenting on the acquisition, Duncan Kirk, CEO of ROAR B2B said “We are delighted that Marcus has entrusted ROAR with the next stage of the development for WWEM & AQE and we look forward to working alongside the team to deliver successful events in the future”.

“The acquisition of WWEM and AQE enhances ROAR’s leading position in the environmental events sector,” said Dan Adler, Partner at Apiary Capital. “ We are delighted support ROAR as they build their portfolio of exhibitions, events and digital media.”