Serent Capital, a growth-focused private equity firm investing in founder-led B2B SaaS and technology companies, announced today that its portfolio company, Book4Time, a leading provider of spa management SaaS software, has been acquired by Agilysys, a global leader in hospitality software solutions and services.
Book4Time’s innovative cloud-based platform has established itself as a premier solution for hotel and resort spas, enabling operators to manage appointments, staff, and inventory seamlessly while enhancing the guest experience and providing comprehensive corporate reporting. Founded in 2004, Book4Time has become the go-to choice for leading wellness hospitality organizations and is trusted by customers in over 100 countries. Serent Capital’s strategic growth investment in 2020 was instrumental in supporting Book4Time’s continued expansion and extending its global reach.
“Our partnership with Serent has been pivotal in enabling us to scale our operations and enhance our product offerings. Their strategic guidance allowed us to better serve our clients and solidify our leadership in the wellness hospitality industry. We are grateful for their collaboration and look forward to continuing our journey of innovation in the hospitality industry as a part of Agilysys,” said Roger Sholanki, CEO of Book4Time.
“From the beginning, we recognized Book4Time’s potential to revolutionize spa management technology. It has been rewarding to see them expand their global reach and deliver exceptional client experiences. We look forward to watching the continued growth and success of the merged business unit in the hospitality industry.” said Lance Fenton, Partner at Serent Capital.
Serent Capital has a robust track record in the hospitality market, having invested in over 15 hospitality tech companies in the last decade. To learn more about Serent’s partnership with hospitality companies, visit Serent Capital Hospitality and Travel.
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