Private equity firm NPM Capital has reached an agreement with Suitsupply regarding an investment in the company which will further accelerate the international expansion and online sales activities. Suitsupply currently operates 91 stores in 73 cities on 3 continents. More than 75% of sales are generated outside of the Netherlands, and almost 30% of sales occur online.
Suitsupply was founded in 1999 by Fokke de Jong, who still serves as CEO. De Jong started Suitsupply as a web-only store, and became an early adaptor to the omnichannel strategy when he opened a physical store in 2000. The company managed to score headline reviews with its groundbreaking concept of selling high quality semi-tailored suits at prices previously unheard of. The Wall Street Journal declared the quality to be similar to competitors which were selling at prices up to 6 times higher. In 17 years, the company has become a widely recognized brand in Europe, the US, and Asia. Suitsupply is active in the whole value chain; from design, sourcing, production, distribution to end-user sales, through a network of both physical stores and a webstore.
With the growth capital supplied by NPM Capital, Suitsupply will accelerate its growth even further. The company’s growth plan aims to open more stores worldwide, and renew a large part of the Dutch store portfolio. Suitsupply will expand its leading position in online sales through further investments in technology, aiming to strengthen the symbiotic relationship between sales in physical and online stores. Additionally, Suitsupply will invest in the recently launched women’s line, Suistudio. Suistudio has had a very promising start, and already has stores in Amsterdam, New York and Shanghai, in addition to a webstore.
NPM Capital sees Suitsupply as a promising company, which can grow even faster than it has been growing. Bart Coopmans, managing director at NPM Capital: “Suitsupply is one of the diamonds of Dutch entrepreneurship. Through its unique business model and disruptive approach, the company has realized an incredible expansion in recent years. The model has been proven in various geographies and is very scalable. Through its strong position in the value chain, the well-developed omnichannel sales proposition, and focus on the US and Asia, we see significant potential for further growth. We believe that our profile fits well with a company such as Suitsupply, and we are excited to provide Suitsupply with the growth capital it needs to realize its full potential”.
