• Heerenveen-based TAGGRS, specializing in user-friendly server-side tracking, raised €2 million in growth funding from No Such Ventures to fuel its global expansion

• Dutch VC No Such Ventures led the round to help TAGGRS on its mission to empower every company with the most accessible server-side tracking software

Amsterdam, November 6, 2024 – TAGGRS, a European software company specializing in user-friendly server-side tracking, has successfully raised €2 million in growth funding from No Such Ventures, underscoring the investor’s conviction in TAGGRS’ potential to become the global all-in-one platform for server-side tracking and data management.

“Founded just a year ago, over 6,000 companies and 400 marketing agencies across more than 80 countries worldwide have already implemented our software. Partnering with No Such Ventures allows us to accelerate the global rollout of our software and achieve our mission of empowering digital marketers and every company with the most accessible server-side tracking software” said Niels Olivier, co-founder and CEO of TAGGRS.

The need for reliable data in a privacy-driven world

With stricter regulations and the phasing out of third-party cookies, tracking user data on websites has become increasingly complex. Server-side tracking offers a solution by collecting data in a privacy-friendly manner, independent of third-party cookies. On average, companies see a 15-20% improvement in data volume and accuracy, providing them with a significant advantage in their advertising campaigns.

TAGGRS makes server-side tracking accessible

TAGGRS makes server-side tracking accessible and affordable, requiring minimal technical expertise. Its advantages, including enhanced data security, greater accuracy, faster page load speeds, and increasing measured data, make it a valuable investment.

Jorjan Jorritsma, co-founder, explained, “We provide a plug-and-play solution for server-side tracking, combined with analytics for deep insights into your data, enabling organizations to make decisions based on reliable data.”

Accelerating global growth with support from No Such Ventures

The investment from No Such Ventures empowers TAGGRS to make server-side tracking more accessible worldwide. In addition to capital, No Such Ventures brings a valuable network of experienced entrepreneurs and experts from the tech and marketing sectors, supporting TAGGRS in achieving its growth goals.

Arjan Griffioen, investor at No Such Ventures, added, “TAGGRS’ solution, born from the grounded experience of its pragmatic founders, focuses on accessibility and quality. The product is intuitive, receives outstanding customer feedback, and experiences nearly no churn. We look forward to supporting TAGGRS on their growth journey.”