May 2019. Axon Partners Group has completed the first investment of its industrial investment strategy in “Premium Brands”, with the acquisition of restaurants “Le Pain Quotidien” (LPQ) in Spain as well as the Master Franchise for Spain and Portugal. Currently, LPQ operates four restaurants in Madrid and one in Barcelona.
Le Pain Quotidien was founded in Brussels in 1990 and now has nearly 300 restaurants in 21 countries. LPQ offers a wide variety of organic bakery items and plant-inspired healthy dishes available from breakfast to dinner based on its strong conviction that delivering delicious options that are good for guests and the planet is the now and the future (www. lpq.es).
To complete the investment, Axon has partnered with International Group Services, bringing extensive knowledge of the restaurant and franchise sector. This group operates more than 500 restaurants in Latin America through 19 different brands, including KFC, Juan Valdez, Baskin Robins and Wendy’s, among others.
The investment strategy includes an expansion plan with openings in the main cities of Spain and Portugal with the target of reaching at least the 50 restaurants in the next 10 years. These targets are based on the known growth of this sector and the increased representation of restaurant brands at the expense of independents in this region.
Francisco Velázquez, President of Axon Partners Group comments: “This is Axon’s first investment in the branded restaurant business and we consider it an excellent opportunity as it is a brand of recognized prestige in the world and that still has a long way to go, hoping to position the brand as one of the reference restaurants in its segment in Spain and Portugal. “
Juan Carlos Serrano, President of International Group Services, comments: “We are very happy to have made our first investment in the restaurant sector in Europe where we wanted to have presence after analyzing different opportunities in the Spanish market. It is a sector that we know well and where we hope to provide all our know-how to achieve a rapid and orderly growth of the brand in Spain and Portugal”.
Jerry Gamez, CEO from Le Pain Quotidien comments: “We believe that Healthy Food Ventures (a joint venture between Axon Partners Group and Juan Carlos Serrano) is the ideal partner to develop the brand in Spain and Portugal. We are confident that Healthy Food Ventures, with their shared values as well as their 30 years of experience & track record of growth developing restaurant brands, will deliver our ambitious plans for the region.”
For further information please contact with the Marketing Departmert:
marketing@axonpartnersgroup.com
T. +34 913102894
