Paris, December 1, 2021 – Digital Value has chosen to partner with Ardian, a world leading private investment house, and Isatis Capital, a French specialist investment firm in innovative SMEs, to support its development and growth, as part of a €12M minority financing.

Based in Paris, Digital Value is a leader in data analytics for business, a new discipline at the crossroads of strategy consulting, data, and technology, and is soon expected to pass the €10M revenue mark.

Digital Value helps large companies to digitalize their core business and launch new digital activities, thereby maximizing their operational efficiency. It has a unique combination of:

• Industry leading expertise in data analytics & science
• A proven track record in strategic marketing. Arnaud de Baynast, founder and president of Digital Value, is the co-author of the “Mercator”, the best-selling marketing book in French
• Extensive knowledge of digital ecosystems across the world, especially in Asia
• An approach that is based on the development of technological tools for data collection and processing, which can increase the efficiency of traditional strategy consulting methods tenfold.

The success of this approach is demonstrated by the long-standing relationships that Digital Value has nurtured with more than thirty clients, including Pernod Ricard, TotalEnergies, Engie and Macif. Digital Value has supported its clients on complex business issues such as algorithmic pricing, customer clustering and the digitalization of road-to-market strategies.

Digital Value’s operational experience in leading complex projects and managing digital activities also enables it to assist leading private equity funds with strategic due diligence work.

Ardian and Isatis, with their strong track records in the digital IT and consulting sectors, will support Digital Value in developing its methods and technologies, accelerating go-to-market strategies for key accounts, as well as helping the company with its international expansion.

“We are delighted to be supported by two investors with such a high level of expertise. Our business, at the crossroads of strategy consulting and data science, is experiencing significant growth, driven by profound technological changes such as the digitalization of distribution. The entire Digital Value team and our two new shareholders are confident that this partnership is the start of a very exciting future.” ARNAUD DE BAYNAST, Founder and CEO of Digital Value

“The partnership with Digital Value is the result of a strong relationship we have fostered over several years. The company benefits from a unique positioning in the market thanks to Arnaud’s pioneering vision and the talent of his teams. We look forward to supporting them in the years to come.” PIERRE SCHAEFFER and GEOFFROY DE LA GRANDIÈRE, Senior Investment Manager at Ardian Growth and Managing Director at Ardian Growth

“Thanks to its expertise in data technology, its strong entrepreneurial culture and the exceptional quality of its people, Digital Value is ideally positioned to address key strategic issues with a unique value-add in its market. We are very pleased to support Arnaud and his team on their promising development plan, and to join forces with Ardian on this journey.” FRANÇOIS-XAVIER LEHMAN and THOMAS LEMAIRE, Investment Director at Isatis and Analyst at Isatis