Aliter Capital has welcomed the rebranding of Edwin James Group, the engineering services  business in its Aliter Capital II fund.

The transition to MARCH supports the company’s growth ambitions, simplifying its market presence under a unified identity, enhancing its ability to deliver a total engineering solution to customers in high-tech, complex, regulated environments.

The rebrand also consolidates the strengths of group companies under a single name and is designed to improve operational efficiency, simplify customer interactions and enhance market visibility; positioning MARCH for continued future growth, by presenting a clear, cohesive value proposition to customers and stakeholders.

Christopher Kehoe, CEO, MARCH said, “Edwin James Group was formed through the acquisition of ten specialist companies. As we look at the future of our industry, it’s clear that uniting under one name will enable us to fully harness our combined expertise, making it easier to offer customers the total engineering solutions they’re asking for in a simple, efficient, uncomplicated way. As MARCH we will continue to move industry forward and advance engineering as a core discipline vital to the economy.”

MARCH’s broader strategy is to become the UK’s most respected critical engineering services provider, with ambitions for European expansion.

Aliter continues to work closely with MARCH’s management team to support further organic growth and expansion, through the acquisition of additional, complementary businesses.