Private equity firm, Endless LLP (‘Endless’), has undergone a strategic creative rebrand as the company nears its twentieth year in business.

The ambitious new branding is a statement of intent, as the firm asserts its position within the special situations market. It also signals Endless’ plans for further growth as the company looks to expand its offering following the successful growth of both the Endless and Enact funds.

Endless currently has over £1.5 billion under management, and a portfolio of businesses with turnover in excess of £3 billion and employing over 24,000 people.

The new brand and messaging brings to life the spirit and essence upon which Endless was founded and highlights the firm’s reputation for being able to see through complexity and challenging situations to make a long-lasting positive impact on UK businesses.

Aidan Robson, Managing Partner of the Endless funds, commented “Endless is moving onto its next chapter and we want to reflect our ongoing ambition for ourselves and all stakeholders.

“We have been operating in the special situations market for almost twenty years and the rebrand provides us with the opportunity to create fresh conversations and reaffirm our founding spirt to deliver growth and support to UK businesses.

“There continues to be a real drive within Endless to build for the future through more than just providing capital to businesses. The new brand reflects these ambitions and has aligned our internal and external messaging as well as inspiring a firm-wide approach to develop new products and channels that will deliver long-term value for all our stakeholders.”

In the last year Endless has acquired KTC Edibles, Yorkshire Premier Meats, Cardowan Creameries and Smithfield Murray, while also raising its third Enact fund, Enact III at £100 million.