Utrecht, The Netherlands – SHIFT Invest anounces an investment in Friday Energy, a Utrecht-based company offering smart storage solutions to businesses facing grid constraints. With this investment, Friday aims to take a big step towards their mission to give everyone access to 100% sustainable and affordable energy.

Friday Energy aims to accelerate the energy transition with smart battery storage and advanced energy control software. Their solutions optimise renewable energy sources such as solar and wind power, reduce costs and ease the load on the grid. Friday Energy delivers solutions for businesses by increasing revenue on renewable assets and doing business sustainably.

“The investment enables us to realise our growth plans and we are one step further in achieving our mission: access to sustainable and affordable energy for all and accelerating the energy transition through efficient use of flexible power. Our advanced software and IT solutions for energy management of energy storage systems are essential for this.” Bouke Siebenga, CEO – Friday Energy.

“We believe innovation and entrepreneurship are essential to restore the balance between nature and society. In doing so, we contribute to the transition to a more sustainable world. We are impressed by the energy storage solution Friday Energy has developed and are proud that Friday Energy, with the help of our investment, can accelerate the achievement of their mission. ” Koen Hooning, Associate Partner – SHIFT Invest