Expansion into Austria:
- Strengthening its position in the DACH region with the support of Rivean Capital
- Founder-led innovator joins forces with GMH Group
Munich/Sankt Marienkirchen (Austria). Green Mobility Holding (GMH) is continuing the European consolidation within the (e)-bike leasing sector by acquiring Pinoma Holding, the parent company of one of Austria’s market leaders LeaseMyBike. This marks the fifth acquisition in the bike leasing industry for GMH. Pinoma Holding encompasses LeaseMyBike, its in-house insurance agency Pinoma Protection, and the used bike dealer e-action.
LeaseMyBike was founded in 2021 within the framework of an independent bike dealership and has quickly established itself as a market pioneer. The combination of local identity, industry expertise, and customer-focused, efficient processes has resulted in high customer satisfaction and significant revenue growth. Strategic initiatives such as establishing an insurance agency and specializing in used bikes from leasing contracts have positioned the business for long-term success. The merger with Green Mobility Holding supports LeaseMyBike’s aspiration to achieve long-term market leadership while maintaining its Austrian roots.
“We have been in a collaborative exchange with LeaseMyBike since their first year of business,” says Maximilian Acht, CEO of GMH. “The founder-led structures and the team’s innovative spirit are a perfect fit for our internationally expanding group. In the coming months, cross-border collaboration will generate substantial added value, especially for our customers and partners.”
“This merger offers us tremendous potential for the future,” adds Gerhard Mayrhofer, Managing Director of Pinoma Holding. “By joining GMH, we can not only better serve our international clients but also extend our well-known growth momentum to newer business areas. Our goal is to deliver optimized, customer-centric services with attractive terms. The synergies with GMH will greatly help us achieve this objective.”
“The goal of Green Mobility Holding is to internationalize its digital business model through acquisitions and establish a Pan-European corporate group. Since Rivean Capital’s investment in 2023, GMH has already successfully entered the Belgian market. Now Austria is being added as another attractive market. We will continue to support the company on this growth path to the best of our ability with expertise and capital,” says Matthias Wilcken, Senior Partner and Member of the Executive Committee at Rivean Capital.
Gerhard Mayrhofer will retain a minority stake in the group and, together with his wife Ann-Kathrin Mayrhofer, will continue to lead the Austrian operations and further expand its market-leading position.
Weblinks:
http://greenmobilityholding.com
https://pinoma.at
https://company-bike.com/
http://mein-dienstrad.de
http://o2o.be
http://ubike.be
About GMH
Green Mobility Holding GmbH is one of Europe’s leading technology-based (E)-bike leasing groups. It unites independent brands with innovative product offerings under one roof, creating unique solutions for businesses of all sizes through shared synergies. With over 400 employees, the group operates in more than 15 locations.
About Rivean Capital
Rivean Capital is a leading European private equity investor specializing in mid-market transactions in the DACH region, the Benelux countries, and Italy. Funds advised by Rivean Capital manage assets exceeding €5 billion. Since its founding in 1982, Rivean Capital has supported over 250 companies in achieving their growth ambitions.
For more information, visit www.riveancapital.com
Media Contacts:
Rivean Capital
Maikel Wieland
Head of Investor Relations
Email: m.wieland@riveancapital.com
