Horizons Ventures Leading “In The Moo For Love”, a city-wide moo-vement challenging Hong Kong community to evolve consumption habits and curb climate change.
(November 1, 2021, Hong Kong). As world leaders gather in Glasgow this November to discuss commitments to lower greenhouse gas emissions globally at COP26, the United Nations Climate Change Conference, Horizons Ventures is leading a moo-vement in Hong Kong, bringing corporates, communities and individuals together to contribute by making small changes to reduce greenhouse gas emissions, one bite at a time.
The In The Moo For Love campaign brings together like-minded people to share their perspectives on climate change – from chefs, corporations, retailers to consumers – and contribute in their own way starting from a public panelist discussion held in Central, Hong Kong. By pledging to make a change to greener food choices, consumers are encouraged to purchase earth friendly products and chef curated plant-based lunch, sponsored by Horizons Ventures with matching donations from both UBS and Goldman Sachs to beneficiaries that support the earth.
The In The Moo For Love campaign kicks off on November 1 with a panelist discussion including renowned chefs, restaurateurs and climate change advocates at Centricity (2/F Landmark Chater, Central). 6 of Hong Kong’s most renowned chefs and founders of plant-based food solutions, will be sitting down with Green Queen Media’s Founder and Editor in Chief, Sonalie Figuerias, to discuss sustainability in the food and beverage industry and how consumer demand continues to evolve and develop with the environment. The invitation only event will be livestreamed on In The Moo For Love’s Facebook page. The initiative continues with pledging activities where charity donation will be matched with:
- Shop & Pledge from November 5 – 14, 2021 at select retailers (see Appendix 2 for list of retailers)
- Eat & Pledge from November 8 – 12, 2021 (see Appendix 3 for lunch menus)
Shop & Pledge (November 5 – 14, 2021)
Ice Age! will be offering products sponsored by Horizons Ventures for consumers to showcase how consuming earth-friendly products does not require sacrifice on taste or texture. Produced with Perfect Day’s animal-free whey protein, Ice Age! ice cream products and Ice Age! x The Cakery mini loaf cakes will be available at City’super, Great, select Fusion, Food le Parc, Taste, ParknShop stores and The Cakery outlets from November 5 – 11 (Ice Age! ice cream) and November 8 – 14 (Ice Age! x The Cakery mini loaf cakes) at a sponsored price of HK$10 each, for consumers to experience alternative dining decisions at minimal barrier. Matching donation will be made to The Nature Conservancy and World Resources Institute for every purchase by UBS and Goldman Sachs to support the initiative.
In collaboration with The Cakery, Ice Age! will produce two limited edition mini loaf cakes in Ginger & Orange and Dark Chocolate flavours. This will be the first appearance of Perfect Day’s animal-free whey protein in pastry items in Hong Kong, highlighting the versatility of Perfect Day’s protein. The Ice Age! x The Cakery cakes will be animal-free, lactose-free, hormone-free, egg-free and butter-free.
Eat & Pledge (November 8 – 12, 2021)
From November 1st, customers can pre-order 6 of Hong Kong’s most renowned chefs curated plant-based meals for lunch from November 8 – 12, 2021.
Chefs Richard Ekkebus of Amber, Umberto Bombana of 8½ Otto e Mezzo Bombana, May Chow of Happy Paradise, Peggy Chan of Grassroots Initiatives, Michael Smith of Moxie and Christian Mongendre of Treehouse will each be creating a limited quantity of fifty (50) In The Moo For Love Bentos, served in an ecofriendly, reusable lunch box made of bamboo fibres from Take, a cup of Ice Age! Ice cream and an In The Moo For Love reusable canvas bag. (Please see daily menus in Appendix 3).
Each In The Moo For Love lunch meal is priced at HK$250 and will be sold on a pre-registration basis via inthemooforlove.com website. Pre-ordering starts from November 1st and for every meal sold, UBS and Goldman Sachs will be donating HK$250 to The Nature Conservancy and World Resources Institute respectively to support the initiatives.
Other In The Moo Activities
During the campaign period, other supporting activities include:
- In the Moo For Love designated Impossible™ Pork meals at MX and select Maxim’s Group Chinese restaurants.
- Homebake will also be doing a collaboration on November 13, 2021 to create special animal-free baked goods.
- Part proceeds from sales of the In The Moo For Love meals and Homebake baked goods on November 13, 2021 will be donated.
More information about In The Moo For Love can be found at:
Website: inthemooforlove.com
Facebook: inthemooforlove.hk
Instagram: @inthemooforlove.hk
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Contact Information
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RSVP Communications
Sissy Wong sissy@rsvp.com.hk Tel: 6559 9997
Denise Chiu denise@rsvp.com.hk Tel: 6114 6188
