Raico and Kramp have been fully integrated and will continue under the name Kramp. The name change ensues from the acquisition of Raico by Kramp, the Dutch supplier of parts and accessories for the agricultural sector, in 2018. The five stores in Italy that focus on the consumer market will keep the Raico brand name.
“We have strengthened our position in the Italian market through the acquisition of Raico,” says Kramp CEO Eddie Perdok. “The two companies have been merged at one location and we are going to build a warehouse with office space in the vicinity of Reggio Emilia. Becoming one company with one name marks a key milestone in our integration.”
New opportunities
“The combination of Kramp and Raico opens up new opportunities for our customers,” says Sales Director Italy Rafael Massei. “We have succeeded in integrating the strengths of Kramp and Raico. This results in a wider range, access to Europe’s largest webshop for agricultural machinery parts and accessories and better services for our customers. Our Italy-wide organisational structure will remain unchanged: our customers will retain their own contact person and will continue to be assured of quick deliveries from our central warehouse in Reggio Emilia.”
Background
Raico has collaborated with numerous suppliers that are specialised in the agricultural sector in Italy for more than 30 years. Kramp, which is an NPM Capital portfolio company, has a similar history, being founded in 1951. Kramp Groep is represented in 24 European countries and achieved a revenue of € 840 million in 2018.
Also read ‘Kramp: The success behind the “Amazon” of technical parts’
