Construction is synonymous with low profitability – but at enormous scale. Worth $13 trillion globally in 2023 representing 7 percent of global gross output¹, the sector has seen productivity stagnate for decades with single digit profit margins permitting only modest investment in digitisation. Companies typically invest 1 to 2 percent of their revenue in IT, compared with the 3 to 5 percent average across other industries². This has perpetuated the cycle of stagnation, but also presents an opportunity to transform the sector. A huge amount of value would be created with any innovation that delivers even a modest improvement in either revenue or operating costs – let alone one that could address both….
Enter Kraaft, which quickly and easily improves operations and helps construction companies make more money.
Founded by Thomas Reygagne (CEO), Marc Nègre (CPO) and Cédric Boidin (CTO) in Paris in 2020, Kraaft offers a one-stop mobile “super app” for managing construction projects. It solves the everyday problems with managing construction projects that eat away at profit margins: communication issues between HQ and site; safety hazards; complexity; lack of needed information; and lack of recording of change orders that can drive important additional revenue.
Kraaft centralises construction site activity with real-time group conversations, and features interactive project management tools for planning, photo geo-tagging, safety checks, and AI-powered workflows. With Kraaft, the head office knows exactly what is going on with projects on-site in real time, and has clear records thanks to easy report-generation and filing. Site managers automatically have their daily logs captured rather than having to re-key paper checklists or work through WhatsApps when they get home. And the tool allows firms to quickly prove they are hitting health and safety requirements and secure contracts – a key issue in the UK, one of Kraaft’s new markets. Finally, the tool allows for easy tracking and approval for change orders, avoiding disputes and delivering incremental revenue.
In short, Kraaft helps construction companies make more money.
Construction is powered by people, so success in construction tech means success in making working lives easier. So it is crucial to the company’s success that as well as enhancing profit margins from day one, Kraaft is inexpensive to implement and construction workers actually like using the platform.
Kraaft is as accessible and easy to use as WhatsApp; it requires no user training and has already seen a very organic adoption on construction sites across Europe. It genuinely makes workers’ jobs smoother and brings joy in doing so: people have been using Kraaft for team-building as well as work purposes. Construction teams now use Kraaft to share beautiful mountain views from remote sites, celebrate birthdays, and organise after-work drinks. There are countless great, human stories with this product (not even including us on the deal team, sharing pictures from our Eurostar through to Paris for lunch with the Kraaft founders!)
This is just the beginning for Kraaft and its brilliant founding team.
Together, Thomas, Marc, and Cédric deliver tireless execution, empathic and successful customer acquisition, and the technological know-how to develop Kraaft even further and take it to the next level. They will use their Series A round to fund the development of new features – including API and Key Integrations to allow Kraaft to seamlessly connect with major US-based industry platforms like Procore – and accelerate growth across Europe, starting in the UK and Germany. Longer term, Kraaft plans to enter the US and Canadian markets. The company has already secured four North American clients without investing anything in marketing or promotion, and we are confident their success to date is just the start of a global journey.
We look forward to working alongside our friends Brick & Mortar, Chalfen Ventures, Stride VC and OSS Ventures as the Kraaft team takes on this enormous market, and urge everyone to look out for what is being Kraafted on the streets around you!
¹https://www.mckinsey.com/capabilities/operations/our-insights/delivering-on-construction-productivity-is-no-longer-optional
²“Gartner top strategic technology trends for 2022,” Gartner, October 2021.
