team.blue announces a key investment in Metricool, an industry-leading social media management solution for professionals, agencies, and brands. Metricool with over two million users and a current ARR (Annual Recurring Revenue) of €17m, offers an all-in-one toolbox to help businesses build brand awareness online. This transaction further strengthens team.blue’s SaaS value proposition and its commitment to making SMB’s online business journey simpler and more successful.
Founded in Madrid in 2015 by Juan Pablo Tejela and Laura Montells, Metricool has grown into a leading platform with a team of over 90 experts, offering a streamlined suite of solutions empowering businesses to master their social media strategy. From scheduling and publishing content to in-depth analytics and engagement tracking, Metricool offers a comprehensive platform for high performance digital content across all major social media channels.
This investment brings team.blue as new strategic partner alongside the founders, who will continue leading the day-to-day operations of the company, and Axon Partners Group.
Joining the team.blue ecosystem, Metricool will gain access to more than 3.3 million loyal customers across Europe and will benefit from its focus on the ultimate needs of SMBs. By leveraging team.blue’s capabilities, Metricool will accelerate its growth across product development, marketing, and channel access. team.blue will also support Metricool’s strategic acquisition ambitions, further fuelling company’s impressive track record of outstanding profitable growth.
We are convinced that the partnership with team.blue as a new key member, along with the current outstanding team of Metricool led by Laura and Juan Pablo, will be the cornerstone in taking Metricool to the next level. This collaboration will leverage its unique capabilities to continue building an internationally leading social media management app for SMBs. We are grateful to the founders who allowed us to invest two years ago from our Axon Innovation Growth Fund, as part of our strategy to invest in capital-efficient, growth-stage companies with proven operating models and international potential. Iván Feito, Partner at Axon Partners Group
We are thrilled to welcome Metricool to the team.blue group. This acquisition aligns with our ambition to curate a complete set of SaaS tools to make our SMB customer’s digital journeys simpler and more successful. This acquisition also shows our commitment to add new areas of expertise and bolsters the product portfolio at team.blue. I look forward to seeing what team.blue and Metricool can achieve together. Claudio Corbetta, CEO at team.blue
Metricool joining the team.blue family enables us to enhance our array of innovative solutions for our 3.3 million customers across more than 20 geographies. We are truly excited to welcome another successful brand that shares our commitment to a customer-centric approach and continuous innovation.´ Jonas Dhaenens, Founder and President at team.blue.
