Car enthusiasts are one of the most sophisticated and fastest-growing communities yet continue to be underserved by the traditional automotive industry.
We are excited to partner up with MOTORMIA, a new automotive enthusiast platform on a mission to revolutionise the automotive aftermarket industry through AI. Founded in January 2023 by Isaac Bunick, a serial entrepreneur and operator, with multiple CRO experiences, including at our portfolio company Rossum, MOTORMIA provides a consumer AI experience – called MIA – that personalizes the connection between enthusiasts and their vehicles, fostering deeper relationships with manufacturers and service providers.
MIA is designed as a modding partner, build advisor, and performance analyst. It can tailor users’ experiences to various levels of knowledge, generate AI vehicle renderings, make performance upgrade suggestions, and help users understand the best choices for specific build goals.
Users add vehicles to the platform and set build and performance goals. Mia then provides curated recommendations, all of which are adjustable to their level of mechanical experience. Users can interact with the AI assistant to request Mia’s favorites, search for specific brands, ask for further suggestions, and save planned product upgrades to their builds. Sharing their existing modifications and build progress with friends and other users is encouraged.
Isaac Bunick, founder and Chief Enthusiast Officer, highlights:
“Our mission is to transform and enrich the aftermarket experience for enthusiasts, manufacturers and service professionals. By delivering a seamless consumer AI experience, Mia can make the enthusiast lifestyle more accessible and enjoyable for everyone.”
Since its public beta release in 2024, MOTORMIA has attracted hundreds of thousands of enthusiasts.
On why we partnered with Motormia, our Venture Partner Andy Budd comments:
“We’ve had the pleasure of working with Isaac during his time at Rossum, where his talent for driving growth was evident. So when he told us about Motormia, we were excited to be involved from day one. As a hardcore petrolhead, it made perfect sense for Isaac to dive into the car modding community, and honestly, it’s a space that’s been crying out for fresh ideas. His plan to use AI to help enthusiasts unlock even more potential in their projects felt like a game-changer. Since we backed him, Isaac and the Motormia team have made huge strides, and I can’t wait to see what they bring to SEMA this year.”
We are excited the participate in MOTORMIA’s $8 million funding round alongside Lerer Hippeau, QP Ventures, Verissimo Ventures, State of Mind Ventures, Deftly.vc, and Alumni Ventures.
MOTORMIA will exhibit at the upcoming SEMA Show in Las Vegas, Nevada, from November 5 to 8, in booth 11179 in the North Hall of the Las Vegas Convention Center.
For more information about MOTORMIA, please visit www.motormia.co.
