Toronto, ON, New York, NY, February 8, 2022 – Onex Corporation (“Onex”) (TSX: ONEX)
today announced that Onex Partners V, Onex’ $7.2 billion fund, has agreed to make a significant
investment in Analytic Partners, Inc. (“Analytic Partners” or the “company”) in partnership with
the company’s founder.
Analytic Partners is a leading cloud-based, managed software platform which helps global F1000
customers assess marketing spend effectiveness and optimize future allocations across offline and
online media channels. Founded in 2000 and headquartered in Miami, Florida, Analytic Partners
deploys its solutions, supported by a proprietary longitudinal dataset, across 55 countries with
approximately 270 employees throughout 14 offices globally. In The Forrester Wave™:
Marketing Measurement and Optimization Q1 2022 report, Analytic Partners was named a Leader
and was top ranked in the Strategy category among all evaluated vendors.
“We are delighted to add the intellectual and financial firepower of Onex Partners to Analytic
Partners to further accelerate our growth,” said Nancy Smith, Founder, President and CEO of
Analytic Partners. “Our partnership with Onex Partners aligns perfectly with our core values of
People, Passion and Growth. Through our employee equity plan I am proud to announce that
every member of our team will benefit from this investment. Our customers, who are the
motivation for our Passion, will also benefit greatly as our partnership with Onex Partners will
further accelerate our technology leadership, drive more innovation, and help us deliver the
solutions our clients need to Adapt, Evolve and Thrive in a rapidly changing marketing landscape.
This is a true win/win/win for our customers, our team and our partners.”
“We feel incredibly privileged that Nancy has chosen us as her partner to continue building
Analytic Partners. The company’s GPS Enterprise managed software solution, supported by its
proprietary ROI Genome dataset and analytical capabilities, have allowed Analytic Partners to
provide a compelling value proposition to its customers and we expect this to continue,” said Kosty
Gilis, a Managing Director at Onex Partners. “We are extremely enthusiastic about the company’s
prospects as the need to accurately assess the effectiveness of marketing campaigns will continue
to grow which, combined with the opportunity to further leverage Analytic Partners’ capabilities
across a wider range of end markets and geographies, presents a compelling value creation
opportunity over the coming years.”
The transaction is anticipated to close later this year subject to customary closing conditions. The
terms of the transaction are not being disclosed at this time.
On this transaction, Goldman Sachs & Co. LLC acted as exclusive financial advisor and Willkie
Farr & Gallagher LLP acted as legal counsel to Analytic Partners. Latham & Watkins LLP acted
as legal counsel to Onex Partners.
About Onex
Founded in 1984, Onex manages and invests capital on behalf of its shareholders, institutional
investors and high net worth clients from around the world. Onex’ platforms include: Onex
Partners, private equity funds focused on mid- to large-cap opportunities in North America and
Western Europe; ONCAP, private equity funds focused on middle market and smaller
opportunities in North America; Onex Credit, which manages primarily non-investment grade debt
through tradeable, private and opportunistic credit strategies as well as actively managed public
equity and public credit funds; and Gluskin Sheff’s wealth management services. In total, as of
September 30, 2021, Onex has approximately $47 billion of assets under management, of which
approximately $7.9 billion is its own investing capital. With offices in Toronto, New York, New
Jersey, Boston and London, Onex and its experienced management teams are collectively the
largest investors across Onex’ platforms.
Onex shares trade on the Toronto Stock Exchange under the stock symbol ONEX. For more
information on Onex, visit its website at www.onex.com. Onex’ security filings can also be
accessed at www.sedar.com.
About Analytic Partners
Analytic Partners is the leading cloud-based, managed software platform which provides adaptive
solutions for deeper business understanding and right-time planning & optimization for marketing
and beyond. We turn data into expertise so that our clients can create powerful connections with
their customers and achieve commercial success. For more information on Analytic Partners, visit
its website at www.analyticpartners.com.
Forward-Looking Statements
This press release may contain, without limitation, statements concerning possible or assumed
future operations, performance or results preceded by, followed by or that include words such as
“believes”, “expects”, “potential”, “anticipates”, “estimates”, “intends”, “plans” and words of
similar connotation, which would constitute forward-looking statements. Forward-looking
statements are not guarantees. The reader should not place undue reliance on forward-looking
statements and information because they involve significant and diverse risks and uncertainties
that may cause actual operations, performance or results to be materially different from those
indicated in these forward-looking statements. Except as may be required by Canadian securities
law, Onex is under no obligation to update any forward-looking statements contained herein
should material facts change due to new information, future events or other factors. These
cautionary statements expressly qualify all forward-looking statements in this press release.
For Further Information:
Onex
Jill Homenuk
Managing Director – Shareholder Relations
and Communications
+1 416.362.7711
Analytic Partners
Kendall Allen Rockwell
WIT Strategy
kallen@witstrategy.com
