By Blue Horizon

Zurich, 21 September 2020 – Blue Horizon Group, a pure play thematic impact asset manager in the alternative protein sector, today announced the appointment of Michel Hirschi as Chief Financial Officer (CFO). He will be responsible for managing the financial and governance functions of the company and actively support its growth strategy in the food 4.0 industry.

With the appointment of Michel Hirschi as CFO, Blue Horizon adds a proven expert to its team of experienced professionals. Michel Hirschi brings over 20 years of broad international finance expertise in the technology and industrial markets including strategic transformations through the economic cycles. Before joining Blue Horizon, Michel Hirschi served for 13 years as CFO of Meyer Burger Technology. Prior to that he worked for Swisscom as Head of Controlling Enterprise Solutions and as CFO of Infonet Schweiz AG. He also was a non-executive board member and advisor in various private equity funds and their portfolio companies. Michel Hirschi is a lecturer for Financing, Restructuring & Turnaround at the University of Luzern.

Consumer demand in the global food sector is changing at an unprecedented pace. The alternative protein market is in full swing, as they are replacing animal proteins with healthy, alternative protein sources. Blue Horizon enables this transformation of the global food industry by investing in new innovators and existing players across the globe, while generating impact and sustainable, long-term shareholder returns.

Björn Witte, CEO of Blue Horizon, said: “We are very pleased to welcome Michel, who brings a wealth of experience and insights in the field of corporate finance and private equity coupled with vast technological and industry knowledge. He perfectly complements our management team and will help to successfully shape our journey into high growth markets where Blue Horizon is well placed to win.”

About Blue Horizon Corporation
Blue Horizon Corporation has shaped the growth of the market for alternative proteins since the beginning and accelerates it through targeted investments as a pure play industry pioneer.,. The company aims to sustainably transform the global food industry through investments into companies who are replacing animal proteins with healthy, alternative protein sources across the global supply chain. Blue Horizon was founded in 2016 and is based in Zurich and Los Angeles. The company launched its first venture fund in 2018. Since then, it has completed over 50 seed and venture capital investments in the alternative protein food tech sector and raised more than CHF 350 million. Its business model offers a unique market access from Seed to Consolidation via funds and direct investment platforms throughout all stages of asset lifecycles. More on www.bluehorizon.com

Media contact
Martin Meier-Pfister, IRF
Phone +41 43 244 81 40
bluehorizon@irf-reputation.ch