Customer experience solutions specialist Sabio Group, backed by Horizon, has acquired Bright UK Limited, the customer service data and analysis experts.

Bright offers bespoke consultancy and SaaS data solutions that deliver insights to contact centres, allowing them to operate more effectively. It does this through a unique combination of real time customer feedback analysis, comparative benchmarking and employee surveys. Customers include BNP Paribas, the Co-Op, TUI Group and South West Water which use one or more of Bright’s offerings: Bright Navigator – real time customer feedback, Bright Index – Europe’s largest contact centre benchmarking tool, and Bright Employee – bespoke staff surveys.

Mats Rennstam, Founder of Bright said, “Joining Sabio is a smart move for Bright as it gives us the opportunity to not only combine with an innovative customer experience leader, but also to share our data insights with Sabio’s broader global client base. We look forward to helping Sabio’s customers unlock further value by aligning their customer satisfaction, employee engagement and operational efficiencies.”

Commenting on the acquisition, Andy Roberts, CEO at Sabio Group said, “Sabio is focused on supporting our clients in delivering brilliant experiences across the entire customer journey and the addition of Bright’s solutions and services to our portfolio will support our customers in driving further operational and financial value from their CX programmes.”

Simon Hitchcock, Managing Partner at Horizon commented “Bright is the third acquisition we have supported Sabio make since our investment in 2016. It increases the level of own Software in the business and enhances the portfolio of non voice CX products the business offers. We have a strong pipeline of further acquisitions and look forward to supporting the management team in executing them as we build the group across Europe.”