Verint announces plan to separate into two independent publicly traded companies

Apax

4 December 2019

Also announces $200 million minority investment by funds advised by Apax Partners in support of Verint’s separation plan; additional $200 million to be invested post separation

New $300 Million Share Buyback Program Over Period Through Closing of Separation

MELVILLE, N.Y., December 4, 2019: Verint® Systems Inc. (NASDAQ: VRNT), today announced that its Board of Directors has unanimously approved proceeding with a plan to separate Verint into two independent companies: one of which will consist of its customer engagement business, and one of which will consist of its cyber intelligence business. Verint expects to complete the separation shortly after the end of Verint’s next fiscal year ending January 31, 2021.

“With our customer engagement business approaching $1 billion in annual revenue and our cyber intelligence business approaching $500 million in annual revenue, we believe the two independent, publicly traded companies will both benefit from the separation and be well positioned to pursue their own strategies, drive opportunities to accelerate growth and extend their market leadership. The separation will make it easier for investors to evaluate and make independent investment decisions in each business. In preparation for the separation, we have taken steps over the last several years to strengthen the two businesses operationally and believe we are now well positioned to execute our separation plan,” said Dan Bodner, Verint CEO.

Separation Details

Verint intends to implement the separation through a pro-rata distribution of common stock of a new entity that will hold the cyber intelligence business and expects the distribution to qualify as tax free to Verint shareholders for U.S. federal income tax purposes. The completion of the transaction is subject to certain customary conditions, including final approval of the Verint Board of Directors, receipt of tax opinions from counsel as well as rulings from the Internal Revenue Service and the Israeli Tax Authority with respect to tax treatment to Verint and its shareholders, and effectiveness of a registration statement to be filed with the U.S. Securities and Exchange Commission. The separation is not expected to require a shareholder vote. The separation structure is subject to change based upon various tax and regulatory factors and there can be no assurance that any separation transaction will ultimately occur or, if one does occur, of its terms or timing.

Investment by Funds Advised by Apax Partners

Funds advised by Apax Partners (the “Apax Funds”), a global private equity advisory firm, have agreed to invest up to $400 million in Verint, subject to customary closing conditions including the receipt of required regulatory clearances. The Apax Funds have significant experience in the software sector, including through previous investments in TriZetto, Plex Systems, RealPage, Sophos, Epicor and Exact Software. The investment will be made in the form of convertible preferred stock in two tranches of $200 million each. The first tranche is targeted to close in our first quarter ending April 30, 2020.  The second tranche, conditioned on and expected to close shortly following the separation (expected shortly after the end of Verint’s next fiscal year ending January 31, 2021), will be made into Verint, the entity holding the customer engagement business.

Mr. Bodner added, “Apax Partners has a proven track record of creating value by partnering with leading software companies around the world, including significant experience in both carve-outs and cloud transitions. The investment represents a strong vote of confidence in our strategy and future growth opportunities.”

In connection with the closing of the first tranche of the investment, Jason Wright, Partner at Apax Partners, will be appointed to Verint’s Board of Directors.  At the closing of the second tranche, the company will add a mutually agreed upon independent Director to Verint’s Board.

Mr. Wright said, “We are excited to partner with Verint and help the Company complete the separation, enabling both businesses to achieve their full potential. Verint’s Customer Engagement business is a market leader and we look forward to working with management to execute its cloud strategy and extend its market leadership.”

Under the investment agreement, the Apax Funds will initially purchase $200 million of Series A convertible preferred stock with an initial conversion price of $53.50, representing a conversion premium of 17% percent over the volume-weighted average price of the Company’s common stock over the 45 day period prior to the signing date.  The Series A convertible preferred stock will not participate in the spin-off of the cyber intelligence business but will have its conversion price adjusted and will remain invested in the entity holding the customer engagement business.  Shortly following the separation, the Apax Funds will purchase, subject to certain conditions, up to $200 million of  Series B convertible preferred stock with an initial conversion price based on the volume-weighted average price of the Company’s common stock over a 20 day period following the separation, subject to a collar on the minimum and maximum enterprise value of the company post separation.  Both the Series A and Series B will have an initial dividend rate of 5.2% dropping to 4.0% over time.  Assuming both the Series A and the Series B are issued on the expected timeframe and remain outstanding for 8.5 years from their respective dates of issuance, the average dividend rate on the combined investment will be approximately 4.5%.  Following the closing of the Series A investment, the Apax Funds’ ownership in Verint on an as-converted basis will be approximately 5%. Assuming completion of the Series B investment and the separation, the Apax Funds’ ownership on an as-converted basis will be between 11.5% and 15.0%.

Additional information may be found in the Form 8-K that will be filed today with the U.S. Securities and Exchange Commission.

Share Buyback Program

Verint today also announced that our Board of Directors has authorized a new share repurchase program whereby we may repurchase up to $300 million of common stock over the period ending on February 1, 2021 (on or shortly before the planned business separation). Repurchases are expected to be financed with the proceeds of the first tranche of the Apax Funds investment and available cash, including possible borrowings under our revolving credit facility. We may utilize a number of different methods to effect the repurchases, including but not limited to, open market purchases and accelerated share repurchases, and some of the repurchases may be made through Rule 10b5-1 plans. The specific timing, price, and size of purchases will depend on prevailing stock prices, general market and economic conditions, and other considerations, including the amount of cash available in the U.S. and other potential uses of cash. The program may be extended, suspended or discontinued at any time without prior notice and does not obligate us to acquire any particular amount of common stock.

Customer Engagement and Cyber Intelligence Leadership

We believe that both our businesses are leaders in their respective markets and the separation will enable them to achieve even better performance over the long term, as the two companies will have:

  • separate boards with further differentiated skillsets to support tailored strategic plans;
  • specific incentive programs more closely aligned with standalone business performance;
  • capital structures tailored to the unique characteristics of each business; and
  • enhanced appeal to a broader set of investors suited to the strategic and financial characteristics of each company.
Customer Engagement Business Highlights

  • Market leader
  • Approaching $1 billion of annual revenue
  • Cloud transition opportunity
Cyber Intelligence Business Highlights

  • Market leader
  • Approaching $500 million of annual revenue
  • Software model transition opportunity

Mr. Bodner concluded, “Today’s announcements are consistent with our commitment to creating value for our shareholders. We have built two strong, but increasingly distinct businesses, and we believe that separating these two businesses at this stage of their evolution will allow each to unlock its full potential.  Our customer engagement business will continue to focus on helping organizations elevate customer experience while reducing costs and our cyber intelligence business will continue to focus on helping make the world a safer place.”

Jones Day is serving as legal advisor to Verint and Jefferies LLC is acting as financial advisor to Verint.Kirkland & Ellis LLP is serving as legal advisor to Apax Partners.

About Verint Systems Inc.

Verint® (Nasdaq: VRNT) is a global leader in Actionable Intelligence® solutions with a focus on customer engagement optimization and cyber intelligence. Today, over 10,000 organizations in more than 180 countries—including over 85 percent of the Fortune 100—count on intelligence from Verint solutions to make more informed, effective and timely decisions. Learn more about how we’re creating A Smarter World with Actionable Intelligence® at www.verint.com.

About Apax Partners

Apax Partners is a leading global private equity advisory firm. Over its more than 40-year history, Apax Partners has raised and advised funds with aggregate commitments of c.$50 billion. The Apax Funds invest in companies across four global sectors of Tech & Telco, Services, Healthcare and Consumer. These funds provide long-term equity financing to build and strengthen world-class companies. For more information see: www.apax.com.

Cautions About Forward-Looking Statements

This press release contains forward-looking statements, including statements regarding expectations, predictions, views, opportunities, plans, strategies, beliefs, and statements of similar effect relating to Verint Systems Inc. These forward-looking statements are not guarantees of future performance and they are based on management’s expectations that involve a number of known and unknown risks, uncertainties, assumptions, and other important factors, any of which could cause our actual results or conditions to differ materially from those expressed in or implied by the forward-looking statements. Some of the factors that could cause our actual results or conditions to differ materially from current expectations include, among others: uncertainties regarding the impact of general economic conditions in the United States and abroad, particularly in information technology spending and government budgets, on our business; risks associated with our ability to keep pace with technological advances and challenges and evolving industry standards; to adapt to changing market potential from area to area within our markets; and to successfully develop, launch, and drive demand for new, innovative, high-quality products that meet or exceed customer needs, while simultaneously preserving our legacy businesses and migrating away from areas of commoditization; risks due to aggressive competition in all of our markets, including with respect to maintaining revenues, margins, and sufficient levels of investment in our business and operations; risks created by the continued consolidation of our competitors or the introduction of large competitors in our markets with greater resources than we have; risks associated with our ability to successfully compete for, consummate, and implement mergers and acquisitions, including risks associated with valuations, reputational considerations, capital constraints, costs and expenses, maintaining profitability levels, expansion into new areas, management distraction, post-acquisition integration activities, and potential asset impairments; risks relating to our ability to properly manage investments in our business and operations, execute on growth initiatives, and enhance our existing operations and infrastructure, including the proper prioritization and allocation of limited financial and other resources; risks associated with our ability to retain, recruit, and train qualified personnel in regions in which we operate, including in new markets and growth areas we may enter; risks that we may be unable to establish and maintain relationships with key resellers, partners, and systems integrators and risks associated with our reliance on third-party suppliers, partners, or original equipment manufacturers (“OEMs”) for certain components, products, or services, including companies that may compete with us or work with our competitors; risks associated with the mishandling or perceived mishandling of sensitive or confidential information, including information that may belong to our customers or other third parties, and with security vulnerabilities or lapses, including cyber-attacks, information technology system breaches, failures, or disruptions; risks that our products or services, or those of third-party suppliers, partners, or OEMs which we use in or with our offerings or otherwise rely on, including third-party hosting platforms, may contain defects, develop operational problems, or be vulnerable to cyber-attacks; risks associated with our significant international operations, including, among others, in Israel, Europe, and Asia, exposure to regions subject to political or economic instability, fluctuations in foreign exchange rates, and challenges associated with a significant portion of our cash being held overseas; risks associated with political factors related to our business or operations, including reputational risks associated with our security solutions and our ability to maintain security clearances where required, as well as risks associated with a significant amount of our business coming from domestic and foreign government customers; risks associated with complex and changing local and foreign regulatory environments in the jurisdictions in which we operate, including, among others, with respect to trade compliance, anti-corruption, information security, data privacy and protection, tax, labor, government contracts, relating to our own operations as well as to the use of our solutions by our customers; challenges associated with selling sophisticated solutions, including with respect to assisting customers in understanding and realizing the benefits of our solutions, and developing, offering, implementing, and maintaining a broad and sophisticated solution portfolio; challenges associated with pursuing larger sales opportunities, including with respect to longer sales cycles, transaction reductions, deferrals, or cancellations during the sales cycle, risk of customer concentration; challenges associated with our ability to accurately forecast when a sales opportunity will convert to an order, or to accurately forecast revenue and expenses, including as a result of our Customer Engagement segment cloud transition and our Cyber Intelligence segment software model transition, and increased volatility of our operating results from period to period; risks that our intellectual property rights may not be adequate to protect our business or assets or that others may make claims on our intellectual property, claim infringement on their intellectual property rights, or claim a violation of their license rights, including relative to free or open source components we may use; risks that our customers delay or cancel orders or are unable to honor contractual commitments due to liquidity issues, challenges in their business, or otherwise; risks that we may experience liquidity or working capital issues and related risks that financing sources may be unavailable to us on reasonable terms or at all; risks associated with significant leverage resulting from our current debt position or our ability to incur additional debt, including with respect to liquidity considerations, covenant limitations and compliance, fluctuations in interest rates, dilution considerations (with respect to our convertible notes), and our ability to maintain our credit ratings; risks arising as a result of contingent or other obligations or liabilities assumed in our acquisition of our former parent company, Comverse Technology, Inc. (“CTI”), or associated with formerly being consolidated with, and part of a consolidated tax group with, CTI, or as a result of the successor to CTI’s business operations, Mavenir, Inc., being unwilling or unable to provide us with certain indemnities to which we are entitled; risks relating to the adequacy of our existing infrastructure, systems, processes, policies, procedures, internal controls, and personnel, and our ability to successfully implement and maintain enhancements to the foregoing, for our current and future operations and reporting needs, including related risks of financial statement omissions, misstatements, restatements, or filing delays; risks associated with changing accounting principles or standards, tax laws and regulations, tax rates, and the continuing availability of expected tax benefits; risks associated with market volatility in the prices of our common stock and convertible notes based on our performance, third-party publications or speculation, or other factors and risks associated with actions of activist stockholders; risks associated with the planned issuance of preferred stock to Apax Partners, including with respect to Apax’s significant ownership position and potential that their interests will not be aligned with those of our common stockholders; and risks associated with the planned spin-off of our Cyber Intelligence business, including the possibility that the spin-off transaction may not be completed in the expected timeframe or at all, that it does not achieve the benefits anticipated, or that it negatively impacts our operations or stock price.  We assume no obligation to revise or update any forward-looking statement, except as otherwise required by law.  For a detailed discussion of these risk factors, see our Annual Report on Form 10-K for the fiscal year ended January 31, 2019,  our Quarterly Report on Form 10-Q for the quarter ended April 30, 2019 and our Quarterly Report on Form 10-Q for the quarter ended October 31, 2019, when filed, and other filings we make with the SEC.

VERINT, ACTIONABLE INTELLIGENCE, THE CUSTOMER ENGAGEMENT COMPANY, CUSTOMER ENGAGEMENT SOLUTIONS, CYBER INTELLIGENCE SOLUTIONS, GI2, FIRSTMILE, OMNIX, WEBINT, LUMINAR, RELIANT, VANTAGE, STAR-GATE, TERROGENCE, SENSECY, and VIGIA are trademarks or registered trademarks of Verint Systems Inc. or its subsidiaries.  Verint and other parties may also have trademark rights in other terms used herein.

HH Global Announces Agreement by Blackstone to make a £100m Strategic Minority Equity Investment

Blackstone

London, United Kingdom, December 3, 2019 – HH Global (the “Company”), a leading global outsourced marketing execution provider, has reached an agreement with funds managed or advised by Blackstone Tactical Opportunities in relation to a £100m strategic minority equity investment in HH Global. Subject to receipt of relevant antitrust approvals, Blackstone’s investment is expected to complete in the first quarter of 2020.

Robert MacMillan, Chairman and Group CEO of HH Global, said: “We look forward to our strategic partnership with the Blackstone team and are excited about reaching new milestones as we embark on this next stage of our journey. Blackstone’s equity investment and extensive experience will enable our committed leadership team to accelerate growth in our core business, broaden our service offering and pursue expansion opportunities globally. The investment allows us to also significantly grow our newly developed data and digital multi-channel marketing offering with a global buy and build strategy.”

Raphael de Botton, Managing Director of Blackstone, said: “We look forward to working with Robert MacMillan and the excellent management team he has assembled. The Company is one of the few truly global operators in the market, which we believe is a strong differentiator to capture the exciting growth ahead of us. We look forward to supporting HH Global’s impressive growth trajectory, both organically and through M&A.”

HH Global’s seasoned leadership with strong industry experience, its global asset-light operating model and relentless focus on execution has underpinned its rapid growth. The Company’s track record of building and maintaining long-term trusted client relationships makes HH Global the first-choice partner in outsourced marketing execution for leading brands globally.

Moelis & Company acted as exclusive financial adviser to HH Global, Osborne Clarke as legal adviser and Jamieson advised on management incentive arrangements.  Slaughter and May acted as legal adviser to Blackstone.

The terms of the transaction were not disclosed.

About HH Global

Founded in 1991, HH Global is a leading global outsourced marketing execution provider. Applying proven processes, industry-leading technology, and the deep expertise of over 1,300+ employees, we develop innovative solutions that drive down the cost of our clients’ physical marketing procurement and content development, while improving quality, sustainability, and speed to market.

About Blackstone

Blackstone is one of the world’s leading investment firms. The Blackstone team seeks to create positive economic impact and long-term value for investors, the companies Blackstone invests in, and the communities in which Blackstone works. Blackstone does this by using extraordinary people and flexible capital to help companies solve problems.  Its asset management businesses, with $554 billion in assets under management, include investment vehicles focused on private equity, real estate, public debt and equity, non-investment grade credit, real assets and secondary funds, all on a global basis.  Follow Blackstone on twitter @Blackstone. Further information is available at www.blackstone.com.

Contact
HH Global
Victoria Ergolavou
+44 207 526 3628
vergolavou@apcoworldwide.com

Blackstone
Ramesh Chhabra
+44 207 451 4053
Ramesh.Chhabra@Blackstone.com

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SheerID raises $64 million to accelerate growth in identity marketing

Substantial minority investment from CVC Growth Partners allows SheerID to expand platform across multiple geographies; builds on growth momentum

SheerID, the industry leader in the burgeoning identity marketing space, today announced the close of a $64 million equity round led by CVC Growth Partners (“CVC Growth”). CVC Growth will join SheerID’s board alongside Centana Growth Partners and Voyager Capital, which led SheerID’s earlier financing rounds in 2017 and 2015, respectively.

The new funding comes on the heels of 450% revenue growth over the last three years, achieving the rank of 243 in this year’s Deloitte and Touche Fast 500. Over the last year, SheerID has expanded its customer base to include more than 200 customers across a diverse range of Fortune 2000 B2C brands such as Target, Amazon, Lowe’s, Comcast, Google, T-Mobile and Urban Outfitters. Brands use the SheerID Identity Marketing Platform to identify and acquire consumer tribes like students, teachers, or the military with personalised offers backed by instant verification via 9,000 authoritative data sources.

“Our exponential growth is driven by major shifts in personalisation, privacy, and performance marketing. Marketers are struggling to capture the attention of consumers who want more control over their personal data and less uninvited marketing from brands,” said Jake Weatherly, CEO of SheerID. “Our platform allows brands to create offers that honour and recognise an entire consumer tribe, increasing trust and word-of-mouth, and decreasing customer acquisition costs.”

The Rise of Identity Marketing

In a recent report from WBR Insights, 80% of marketers felt more pressure to meet customer acquisition and revenue goals than they did the year prior, citing brand differentiation as well as the current privacy climate as their top two concerns. This is why B2C marketers across a number of industries are turning to identity marketing, a new form of personalisation focused on winning over consumer tribes that align with the brand’s promise.

“Gen Z is the future of streaming media. We knew our growth potential with this audience was vast and our personalised offer to students has taken off,” said Cheri Davies, Senior Director of Acquisition Marketing for Comcast. “Partnering with SheerID has given us a powerful new way to capture and retain our ideal customer segment.”

These consumer tribes share important aspects of their identity, such as their life stage, occupation, and affiliations. They are socially connected and readily share information with each other, like special product offers and brand experiences, that are exclusively provided by brands to their group. This has the double-benefit of increasing marketing reach while decreasing customer acquisition costs, often producing ROAS (return on ad spend) results of 25:1 or higher.

“The most effective marketing does more than convert an audience, it provides a service they value,” said Lauryn Nwankpa, Head of Social Impact for Headspace. “With SheerID, we can create unique offers for students and teachers that support them and move them to spread the word, which benefits the entire educational community and our business. Our identity marketing campaigns generate a powerful ripple effect that’s hard to match.”

Use of New Funds

In addition to bringing on new customers, SheerID has expanded to include 120 employees, and will continue to grow in various areas of the business including marketing, sales, and engineering. This will allow SheerID to expand its platform so companies in all geographies can engage an even broader range of consumer tribes related to occupation, interests, causes, and affiliations worldwide.

“We are incredibly excited to partner with the SheerID team in their next phase of growth,” said Jason Glass, Senior Managing Director at CVC Growth Partners. “As part of our long-standing efforts in fraud prevention and commerce enablement software, we identified SheerID as the industry leader in identity marketing and identity attribute verification.” Doug Behrman, Director at CVC Growth Partners, added, “SheerID’s track record and growth has been very impressive, and the company stands to benefit from powerful secular trends across privacy regulation, personalisation, and eCommerce. We are proud to partner with a team that provides meaningful value not only to their customers, but to groups like students, first responders, and military veterans.” Jason Glass and Doug Behrman will join SheerID’s board of directors.

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SheerID raises $64 million to accelerate growth in identity marketing

Substantial minority investment from CVC Growth Partners allows SheerID to expand platform across multiple geographies; builds on growth momentum

SheerID, the industry leader in the burgeoning identity marketing space, today announced the close of a $64 million equity round led by CVC Growth Partners (“CVC Growth”). CVC Growth will join SheerID’s board alongside Centana Growth Partners and Voyager Capital, which led SheerID’s earlier financing rounds in 2017 and 2015, respectively.

The new funding comes on the heels of 450% revenue growth over the last three years, achieving the rank of 243 in this year’s Deloitte and Touche Fast 500. Over the last year, SheerID has expanded its customer base to include more than 200 customers across a diverse range of Fortune 2000 B2C brands such as Target, Amazon, Lowe’s, Comcast, Google, T-Mobile and Urban Outfitters. Brands use the SheerID Identity Marketing Platform to identify and acquire consumer tribes like students, teachers, or the military with personalised offers backed by instant verification via 9,000 authoritative data sources.

“Our exponential growth is driven by major shifts in personalisation, privacy, and performance marketing. Marketers are struggling to capture the attention of consumers who want more control over their personal data and less uninvited marketing from brands,” said Jake Weatherly, CEO of SheerID. “Our platform allows brands to create offers that honour and recognise an entire consumer tribe, increasing trust and word-of-mouth, and decreasing customer acquisition costs.”

The Rise of Identity Marketing

In a recent report from WBR Insights, 80% of marketers felt more pressure to meet customer acquisition and revenue goals than they did the year prior, citing brand differentiation as well as the current privacy climate as their top two concerns. This is why B2C marketers across a number of industries are turning to identity marketing, a new form of personalisation focused on winning over consumer tribes that align with the brand’s promise.

“Gen Z is the future of streaming media. We knew our growth potential with this audience was vast and our personalised offer to students has taken off,” said Cheri Davies, Senior Director of Acquisition Marketing for Comcast. “Partnering with SheerID has given us a powerful new way to capture and retain our ideal customer segment.”

These consumer tribes share important aspects of their identity, such as their life stage, occupation, and affiliations. They are socially connected and readily share information with each other, like special product offers and brand experiences, that are exclusively provided by brands to their group. This has the double-benefit of increasing marketing reach while decreasing customer acquisition costs, often producing ROAS (return on ad spend) results of 25:1 or higher.

“The most effective marketing does more than convert an audience, it provides a service they value,” said Lauryn Nwankpa, Head of Social Impact for Headspace. “With SheerID, we can create unique offers for students and teachers that support them and move them to spread the word, which benefits the entire educational community and our business. Our identity marketing campaigns generate a powerful ripple effect that’s hard to match.”

Use of New Funds

In addition to bringing on new customers, SheerID has expanded to include 120 employees, and will continue to grow in various areas of the business including marketing, sales, and engineering. This will allow SheerID to expand its platform so companies in all geographies can engage an even broader range of consumer tribes related to occupation, interests, causes, and affiliations worldwide.

“We are incredibly excited to partner with the SheerID team in their next phase of growth,” said Jason Glass, Senior Managing Director at CVC Growth Partners. “As part of our long-standing efforts in fraud prevention and commerce enablement software, we identified SheerID as the industry leader in identity marketing and identity attribute verification.” Doug Behrman, Director at CVC Growth Partners, added, “SheerID’s track record and growth has been very impressive, and the company stands to benefit from powerful secular trends across privacy regulation, personalisation, and eCommerce. We are proud to partner with a team that provides meaningful value not only to their customers, but to groups like students, first responders, and military veterans.” Jason Glass and Doug Behrman will join SheerID’s board of directors.

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Funds advised by Apax Partners complete the acquisition of Trade Me

Apax

New York and Wellington, New Zealand, May 8, 2019: Funds advised by Apax Partners (the “Apax Funds”), alongside certain co-investors, today announced the completion of the acquisition of 100% of the issued share capital of Trade Me Group Limited for NZ$6.45 per share. The transaction, which values Trade Me at c.NZ$2.56bn (c.US$1.7bn [1]), was unanimously supported by the Board of the company and received strong approval from shareholders.

Founded in 1999, Trade Me is the leading online marketplace and classified advertising platform in New Zealand. The company connects buyers and sellers across its leading vertical marketplaces for automobiles, property, and jobs as well as offering auctions and fixed-priced sales for new and used goods in its horizontal marketplace. Today the business employs over 600 people and is the fourth most visited website in New Zealand with approximately 1.8m visits each day and 7m listings.

Last month, Trade Me announced the appointment of Anders Skoe as Chief Executive Officer who will commence his role in July 2019. Anders brings extensive experience in the digital marketplace sector through his current position as CEO of Finn.no, a similar marketplace and classifieds business to Trade Me operating in Norway. He is also Executive Vice-President of Nordic Marketplaces at Schibsted, the global media group, in which Anders’ responsibilities comprise overseeing Finn.no alongside leading Swedish and Finnish digital marketplace sites Blocket.se and Tori.fi.

Current Trade Me CEO Jon Macdonald will continue in his role until Anders joins and assumes responsibilities. Jon had planned to leave Trade Me at the end of 2018, but at the request of the Board of the company he agreed to stay on while the Apax transaction was pending and to ensure a smooth transition to a new CEO. Jon will subsequently continue to play an important role in the business as a Non-Executive Director.

Mitch Truwit, Co-Chief Executive Officer of Apax Partners, said: “We are excited to partner with Trade Me; the clear leader in its market and one of New Zealand’s most-loved and recognised brands. We look forward to leveraging Apax’s significant experience, gained from other leading digital marketplace businesses around the world, to support management in delivering the company’s next phase of growth. We welcome Anders’ appointment and look forward to benefiting from his strategic insights, along with those of the existing Trade Me team, in the years to come.”

Anders Skoe, incoming Chief Executive Officer of Trade Me, said: “I am delighted to join the team at Trade Me, who have developed the company into a household name in New Zealand. I look forward to using my background and experience to build on Trade Me’s success to date and take the business to even greater heights. I’m also excited to be working with Apax who have an enviable reputation investing in this space.”

Jon Macdonald, current Chief Executive Officer of Trade Me, said “It’s fantastic that Anders is taking on the CEO role here in New Zealand, particularly given his strong experience in leading such a closely comparable business in a similar market. I wish him all the very best, and in my new governance role I’m looking forward to playing a small part in Trade Me’s continued success.”

The Apax Funds have a strong track record investing in digital marketplace businesses, combining extensive digital investment expertise with deep operational value-add. The investment in Trade Me is the eighth for the Apax Funds in this sub-sector. Previous investments include Auto Trader in the UK, Trader Corporation in Canada, Boats Group in the US, Idealista in Spain, and SoYoung and SouFun in China.

[1] Based on FX rates as at 31 Dec 2018.

About Trade Me

Trade Me (www.trademe.co.nz) is the leading online marketplace and classified advertising platform in New Zealand.

About Apax Partners

Apax Partners is a leading global private equity advisory firm. Over its more than 40-year history, Apax Partners has raised and advised funds with aggregate commitments of c.$50 billion. The Apax Funds invest in companies across four global sectors of Tech & Telco, Services, Healthcare and Consumer. These funds provide long-term equity financing to build and strengthen world-class companies. For more information see: www.apax.com.

Media Contacts: 

For Trade Me

Logan Mudge, Trade Me | +64 27 477 9486 | logan@trademe.co.nz

For Apax Partners

Global Media: Andrew Kenny, Apax | +44 20 7 872 6371 | andrew.kenny@apax.com

NZ Media: Geoff Senescall / Barry Akers, Senescall Akers | +64 21 481234 / +64 21 571234 309 5659 | senescall@senescallakers.co.nz / akers@senescallakers.co.nz

USA Media: Todd Fogarty, Kekst | +1 212-521 4854 | todd.fogarty@kekst.com

UK Media: Matthew Goodman / James Madsen, Greenbrook | +44 20 7952 2000 | apax@greenbrookpr.com

Notes to Editors:

London-headquartered Apax Partners (www.apax.com), and Paris-headquartered Apax Partners (www.apax.fr) had a shared history but are separate, independent private equity firms.

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Data is the new gold: Announcing our investment in Adverity!

Felix Capital

Everyone universally agrees that data is the new gold. Virtually every single company we come across wants to become more data-driven, as they recognise that data is key to unlocking more customer value and becoming more efficient and effective. This is especially true for marketers, who are dealing with large amounts of data and increasing complexity of the marketing stack. We have spent a long time at Felix trying to understand technologies that are being created to help marketers handle this complexity, and today we are so pleased to announce that we have led a €11 million series B round of funding in Adverity, Vienna-based marketing data intelligence platform. We are also extremely excited to be joined on this journey by existing investors in Adverity, Mangrove, Speedinvest, 42 Capital and AWS Grunderfonds, and new investors, SAP.io and Sapphire Ventures.

Adverity displays so many characteristics of what we love at Felix!

Mission-driven founders with big ideas and global ambitions

At Felix we are extremely founder-driven, aiming to back mission-led founders with big ideas and global ambitions. Adverity was founded by exactly these kinds of founders. When Alex, Martin and Andreas founded Adverity in 2015, they recognised companies’ increasing desire to be data driven, while being confronted with an ever-growing number of channels through which to collect customer data. They experienced many of these pain points themselves, and they set out to create a technology that would help companies tackle this data complexity and revolutionise data-driven marketing.

Andreas, Martin and Alex: on a mission to change the way marketers collect and use data!

Laser focus on product as key to winning customers

As tech investors we know that product is everything, and having a strong focus on product excellence is what differentiates winning companies. Adverity’s laser focus on product was palpable when we had our first product demo and we continued building greater conviction on product especially after talking to many enthusiastic customers!

Adverity has developed two main products, DataTap, which automates the integration of data, and Insight, which also harmonises and integrates data, presenting it via easy-to-interpret dashboards and interfaces. Much of the hard work of data analysis that marketing professionals previously struggled to master is now automated and easy. Marketers can see data from different platforms alongside each other in a glance. Brands benefit from greater flexibility, aided in no small part by a general shift to faster, more efficient cloud systems. Put simply, Adverity is making data analysis more nimble, reliable, responsive and productive.

Building a global business from Austria

We’ve been so impressed by the team’s execution, doing a lot with little. The business has grown from its home base in Austria, opening an office in the UK in 2018 and winning global customers, including in the US, where they plan to open an office in the near future. Adverity now boasts dozens of customers across the world, including IKEA, Runtastic, Essity, Reprise Media, OMD, Mindshare and Omnicom. The company has grown rapidly and more than doubled revenues in 2018, adding loyal customers at a rapid pace. This growth has been achieved extremely capital efficiently, with “magic numbers” that are truly magical!

Operating in a market with strong growth trends

The market Adverity operates in is set to continue growing quickly. More marketers are relying on marketing technology, with CMOs now devoting 29% of their budget to martech, according to the latest Gartner CMO Spend Survey, up from 22% the year before. This creates a tremendous opportunity for Adverity to help more customers to manage data complexity and truly understand their marketing investment. No wonder that two of the most important themes for us at Felix are “power of data” and “tech-enablement of CMO” — we are very passionate about these two themes!

Since many of the companies in Felix Capital’s portfolio are consumer-facing, relying on data to understand and serve their customers, the synergy with Adverity was clear to us from the beginning. We are also huge believers in technology’s ability to help companies build better consumer propositions in general, and this has been the thesis behind many of our B2B investments such as OlapicMiraklYoobic and Unmade. We are also excited to back an Austrian business, our first investment in the country, and look forward to supporting the team’s continued success in the years to come!

Sasha and the Felix team

 

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GP Bullhound advises Dudnyk on its sale to Fishawack

Gp Bullhound

GP Bullhound acted as exclusive financial advisor to Dudnyk, a Philadelphia-based healthcare marketing communications agency, on its sale to the Fishawack Group of Companies, one of the world’s leading independent healthcare communication specialists, based in Manchester, UK.

Independently owned for the past 25 years, Dudnyk is an award-winning, full-service agency that specializes in creating insight-driven, authentic brand experiences that unite specialty physicians and their patients.

Dudnyk President, Christopher Tobias, commented: “By joining forces with Fishawack, Dudnyk will be able to offer clients an even stronger service offering, including expertise in additional verticals like scientific communications and medical education. We are also excited to further expand our global capabilities, both commercially and medically, for our clients who operate on a scale outside of the US.”

Oliver Schweitzer, Executive Director at GP Bullhound, commented: “Dudnyk combines strategic, scientific and highly creative capabilities to bring to market life-changing brands and serve clients in the biotech, pharmaceutical, and medical device industries. We are delighted to have advised Dudnyk and to have helped them find the ideal partner for the next phase of growth.”

The transaction is further testament to GP Bullhound’s expertise in advising category leaders in the Digital and Marketing Services sectors, with more than 20 transactions completed in the last 24 months including the sales of Oliver to You & Mr Jones, Filter to Merkle, Kepler Group to KYU, and Solita to Apax Digital, among many others.

Inquiries
For inquiries please contact: Oliver Schweitzer, Executive Director, at oliver.schweitzer@gpbullhound.com

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit www.gpbullhound.com.

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GP Bullhound advises Method Communications on its sale to Chime Communications Group

Gp Bullhound

GP Bullhound acted as exclusive financial advisor to Method Communications, a technology PR and marketing agency based in San Francisco and Salt Lake City, on its sale to Chime Communications Group, the global sport, entertainment and communications group. Through the acquisition, Method will become part of the Chime Specialist Group, a family of best-in-class agencies that are challenging traditional agency models.

David Parkinson, CEO of Method, commented: “We are thrilled to be part of Chime and anticipate a phenomenal partnership as we move forward. GP Bullhound’s deep expertise and global network in the digital marketing sector proved invaluable in helping us find the right partner and was instrumental in making this process a success.”

Adam Birnbaum, Director at GP Bullhound, commented: “It was a pleasure to have advised Method in this strategic transaction with Chime. Method’s unique expertise and approach has enabled them to become one of the most recognized technology agencies in the U.S. and will fit very well within Chime. Method’s impressive client roster of leading technology companies will benefit from the breadth of Chime’s capabilities.”

The transaction is further testament to GP Bullhound’s expertise in advising category leaders in the digital services sector, with more than 20 transactions completed in the last 24 months including the sales of Oliver to You & Mr Jones, Namics to Merkle, Kepler Group to KYU, Solita to Apax Digital, and Karmarama to Accenture, among many others.

Inquiries
For inquiries please contact: Adam Birnbaum, Director, at Adam.Birnbaum@gpbullhound.com

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit www.gpbullhound.com, or follow on Twitter @GPBullhound

 

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Cinven invests in RTB House

Cinven

Investment in global provider of high-growth digital advertising technology

International private equity firm, Cinven, today announces that it has signed an agreement to invest in RTB House (‘the Company’), a leading global provider of state-of-the-art retargeting technology for leading brands, for an undisclosed consideration.

Headquartered in Warsaw, Poland, RTB House is leveraging deep learning algorithms in order to enable its retail clients to deliver highly relevant digital advertising campaigns to potential customers who have displayed a purchase intent. RTB House has a blue-chip customer base of close to 1,500 clients worldwide including Adidas, Trivago, Orange and Walmart. Established in 2012, RTB House has global operations with 20 offices worldwide and employs more than 400 people across EMEA, APAC and the Americas.

RTB House has achieved several awards for its strong growth and innovative technology. In 2018, RTB House won The AIconics Award in Best Application of Artificial Intelligence (‘AI’) for Sales & Marketing; and was named by the Financial Times as the 8th fastest growing company in the technology sector in Europe.

Cinven’s TMT Sector team worked closely with its Emerging Europe Regional team to develop this primary investment opportunity, given the following attractive attributes:

  • Strong structural growth trends in the global digital advertising software market;
  • Innovative application of AI;
  • Blue-chip customer base of leading brands globally;
  • Opportunity to accelerate the Company’s growth organically; and
  • Excellent management team, led by Robert Dyczkowski, Chief Executive, Bartłomiej Romański, Chief Technology Officer, Daniel Surmacz, Chief Operating Officer, and Wojciech Głowacki, VP of Sales, with a proven execution track record and significant sector technology experience in advertising and e-commerce.

Cinven’s strategy for RTB House is to work alongside the industry leading management team to:

  • Further internationalise the business drawing on Cinven’s presence in the US;
  • Continue investing in the Company’s cutting edge technology;
  • Selectively pursue value- accretive buy and build acquisitions; and
  • Further professionalise the business with international best practices.

Chris Good, Partner at Cinven, said:

“RTB House is a very exciting business that has demonstrated significant growth, has a strong blue-chip client base, and impressive market-leading technology. 

“We look forward to working with the highly talented management team to further grow the business internationally, both organically and through acquisitions. There are particularly exciting growth opportunities in North America where Cinven has previously successfully grown technology-related businesses including CPA Global.”

Adam Prindis, Principal at Cinven, added:

“RTB House operates in a highly dynamic and fast-growing segment of the technology sector. As e-commerce continues to grow, retailers are focusing increasingly on ways to improve their marketing mix with retargeting playing a very important role. We are very excited about the investment in RTB House which offers truly differentiated solutions, based on advanced AI.”

Robert Dyczkowski and Bartłomiej Romański, CEO and CTO of RTB House, commented:

“We are delighted to be working with Cinven. The team’s expertise in the TMT sector, as well as Cinven’s clear ability of working with companies to internationalise their businesses, will immensely benefit RTB House. We will continue to invest in our state-of-the art and innovative technology to drive the Company’s business performance.”

Paweł Chodaczek, the Company’s co-founder and lead investor prior to the transaction, added:

“I am proud of the remarkable success that Robert, Bartłomiej and the whole RTB House team have achieved and that I have had the pleasure to support them at the challenging earliest stages. Cinven’s investment is a sign of not only great appreciation for the team’s efforts so far, but also a unique chance to boost the company’s further growth.”

The transaction is subject to customary regulatory and antitrust approvals.

Advisors to Cinven on the transaction included: Clifford Chance, Deloitte, Medialink, Prohaska, RBC Capital Markets and Vienna Capital Partners.

Advisors to the Company and Shareholders on the transaction included: CC Group and Weil.

GP Bullhound advises Inside Ideas Group, owner of OLIVER, on majority sale to You & Mr Jones

Gp Bullhound

GP Bullhound acted as the financial advisor to Inside Ideas Group, the owner of in-house agency specialist OLIVER, on its majority sale to global Brandtech group You & Mr Jones.

OLIVER pioneered the in-house model that is reshaping the marketing landscape by creating dedicated in-house capabilities which operate from within their clients’ organisations.

Founded in 2004, OLIVER and Inside Ideas Group have grown to 1,500 staff working in 146 in-house teams across 36 countries, with annual revenues of more than $150 million. Inside Ideas Group clients include Unilever, Adidas, Marriott, BMW, Microsoft, Virgin Media, 3M, Barclaycard, Google, Manulife, PepsiCo and AXA.

Simon Martin, founder and CEO of Inside Ideas Group commented: “We had a great deal of interest in our business, but for us the opportunity to connect our in-house model to the world’s leading marketing technology platform was by far the most interesting. We chose to work with GP Bullhound because they are the leading global dealmaker in the digital services arena and they delivered exactly the deal we wanted.”

Simon Nicholls, Partner at GP Bullhound commented: “The delivery of marketing services is seeing material disruption from both new entrants and new business models, like OLIVER’s, designed ground-up for the multi-channel and always-on digital age. OLIVER is a true pioneer and category leader and I expect its rapid growth to accelerate as part of You & Mr Jones.”

The transaction is further testament to GP Bullhound’s expertise in advising category leaders in the Digital Services sector, with more than 20 transactions completed in this sector in the last 24 months including the sales of Namics to Merkle, Solita to Apax Digital, Wongdoody to Infosys, and Kepler to Kyu among many others.

Enquiries
For enquiries please contact: Simon Nicholls, Partner, at simon.nicholls@gpbullhound.com or Alexis Scorer, Executive Director, at alexis.scorer@gpbullhound.com

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit www.gpbullhound.com, or follow on Twitter @GPBullhound.

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